Having a quality product or service is not enough to guarantee that your business will have good sales.
Knowing how to promote your company and reach potential customers is essential for them to discover your solution.
To help you come up with ideas when promoting your products, we have created a list of great examples of ads for sale to inspire your campaigns.
How to create a sales ad that gets results?
Here are some tips on how to create ads that will generate optimal results for your business.
1. Make objective advertisements
Advertisements need to get straight to the point, ensuring that the audience will understand your value proposition.
Nowadays, people are bombarded daily with countless advertisements trying to sell all kinds of products and services.
To ensure that your ad attracts consumers’ attention, make sure your message is direct and addresses customers’ pain points and dreams.
One way to generate good results with your ads is to delve deeper into and study copywriting, optimizing your professional writing.
2. Use high-quality images
Video, audio, and image resources are excellent for capturing consumers’ attention.
Investing in interesting and creative visuals is important for this reason, as well as helping social media algorithms favor your ads and deliver them to more people.
Therefore, think carefully about the audiovisual content you will add to your messages and always try to surprise your target audience.
3. Create attractive and creative CTAs
An attractive and interesting CTA (Call to Action) is the heart of a good ad. Without it, your strategy is unlikely to generate good results.
It is this message that will make people click on your ads and buy your offers.
Here are some tips on how to create a good call to action.
- Use action verbs: it is important to use verbs in the imperative, such as “check out,” “start,” “learn,” “discover,” “try,” to generate an immediate response.
- Use mental triggers: using mental triggers such as urgency and scarcity is an important way to encourage prospects to act before they miss an opportunity.
- Highlight the benefits of the offer: make it very clear what benefit your ad offers the consumer.
4. Know your target audience well
Knowing your target audience very well is essential to creating sales ads that speak directly to these people.
You need to understand their preferences, pain points, and desires, as well as be able to communicate using their language.
This is important so that the ads are authentic and able to generate a positive reaction from consumers.
And if you don’t know where to start, it’s important to have a specialized marketing agency to help you craft your ads.
10 examples of product sales advertisements
Check out some creative examples below to inspire your next ads.
1. Adidas
Adidas has partnered with digital influencer Jade Picon for a global sports shoe campaign.
The main piece is interesting because it features the influencer in the background, leaving the product in the spotlight in a subtle and natural way.
This example of an advertisement can help inspire new photos for your products on your website and social media.
2. Magalu
Magalu found a creative way to present the special payment terms offered by the company.
The idea behind the ad is to play on a catchphrase from an old television commercial for a telephone company that became famous, whose slogan was “faz um 21” (dial 21).
In a very simple and direct way, making a reference, the ad shows the possibilities that customers have to split payments for purchases at Magalu.
3. Shopee
Shopee also used influencer marketing by partnering with American actor Terry Crews.
Beloved by Brazilian audiences for his roles in “Everybody Hates Chris” and “White Chicks,” the ad plays on his charisma as he works out using products and appliances that can be purchased on Shopee.
4. Tilibra
This example of a Tilibra product sales ad is a carousel post on Instagram.
The purpose of the ad is to showcase the products in a fun way and provide information about their new app that integrates online and offline studies.
The ad uses cool fonts and bright colors to grab attention and highlight the notebooks in the images.
5. Nissin Brasil
Nissil Brasil has adopted an interesting approach with its video ads, drawing heavily on Japanese culture with nonsensical and entertaining elements.
The idea is to grab the audience’s attention by using the strangeness of something not usually associated with ads, creating entertaining and lighthearted videos.
6. Nike
Nike has a tradition of creating minimalist ads that highlight its products.
Simple and with a design that gets straight to the point, this example of an ad shows that it is possible to highlight the product by associating it with the brand. It is an interesting way to present new releases.
7. HeroSpark
Email marketing is also a very effective form of advertising. After all, it can be personalized and include offers related to your leads’ preferences.
This is an example of email marketing sent by HeroSpark, using the mental trigger of scarcity to encourage purchases before the offer ends.
8. Santista
This is a practical example of an ad that focuses on Black Friday discounts and shows a series of products in a high-quality image.
In the original context, the ad also uses a button alongside a CTA, reinforcing the idea of a limited offer.
9. Shopify
This example of a Shopify sales ad uses motivation as a selling point.
The translated text means “Turn your hobby into your business,” showing that the platform can create websites for any type of audience.
10. Starbucks
This is a simple example of a Starbucks advertisement that talks about its loyalty program.
Checked the examples of sales advertisements
We hope our article has helped inspire you to create increasingly effective ads that convert more and more sales.
If you are interested in learning more about this field, check out our article listing the best copywriting courses on the internet.