Maintaining a digital presence is already a fundamental part of marketing strategies for companies around the world.
Marketing platforms and services offer countless resources to support growth strategies and increase conversion rates.
For this reason, many people interested in the field or individual entrepreneurs seek courses to deepen and improve their knowledge in the area of marketing.
If you also share this interest, check out our list and discover the best online digital marketing courses.
Is it worth taking a free digital marketing course?
Starting to learn about digital marketing with free courses is worthwhile for those who are beginning their journey of knowledge in the field or want to learn more without having to invest.
It is important to consider the advantages of learning about a new market through free content, such as:
- Zero cost: you don’t need to invest money to start learning about a new area of knowledge.
- Introduction to the market: it is an accessible way to gain an overview of the market and important concepts for operating in it.
- Flexibility: free courses usually offer the possibility of being taken at the student’s own pace.
- Networking: some platforms and courses have groups and forums that can be the starting point for creating your network of contacts.
In addition, it is also necessary to be aware of the limitations that these courses generally have:
- Basic content: it is common for free materials to cover content in a superficial way, requiring some premium material to go into greater depth.
- Lack of support: most free courses do not offer dedicated support to students.
- Varying quality: you need to choose your course option carefully, as different platforms offer varying levels of content quality.
Best digital marketing courses
Check out our list and discover the main options for free courses to learn about digital marketing and its strategies.
1. Free Digital Marketing Course – RD University
RD University offers a free digital marketing course that covers all the basics you need to work in the field.
There are 56 lessons lasting approximately 3 hours that present the content in a practical way, with video lessons taught by experts in the field.
The material covers important concepts such as email marketing, content marketing, SEO, paid media, social media, conversion techniques, and much more.
Workload: 3 hours
Certificate: Offers a certificate of completion.
Main topics:
- Introduction to digital marketing
- Channels
- Attraction and content
- Conversion
- Relationships
- Sales
- Analysis
- AI in digital marketing
- Planning and Insights
Type of access: Free access to content.
2. Basic SEO Course – Mirago
The free course focused on SEO was created by Ludy Amano, founder of the Mirago platform.
In his material, he guides those interested through the introductory concepts of SEO to optimize results in digital marketing.
The classes teach the basics of SEO, showing how today’s main search engine works: Google.
The content also offers tips on how to plan your website and content based on SEO concepts.
Workload: 7 hours
Certificate: Offers a certificate of completion.
Main topics:
- Introduction to SEO
- Search behavior
- SEO analysis
- SEO planning
Type of access: Free access through the Mirago platform.
3. Google Digital Marketing and E-commerce Professional Certificate
This is a series of seven free digital marketing courses offered by Google as a knowledge track.
The content is geared toward developing your career in digital marketing, teaching you the skills you need to start working in the field in less than six months.
The classes teach you how to measure marketing results through analysis and insights, attract and engage customers through digital marketing channels, and create e-commerce stores.
Certificate: Offers a certificate of completion.
Main topics:
- Fundamentals of digital marketing and e-commerce
- Attract and engage customers with digital marketing
- From likes to leads: how to interact with customers
- Think outside the box (inbox): email marketing
- Success through reviews
- Make the sale: create, launch, and manage e-commerce stores
- Customer loyalty
Type of access: Access for 4 months through the Coursera platform.
4. Free Digital Inbound Marketing Course – Hubspot
Hubspot offers a free course focused on Inbound Marketing that also provides certification.
The material teaches the fundamentals of content marketing and its methodologies, from how to attract and engage customers to delighting them and generating conversions.
There are six complete lessons, however, it is important to note that the content is only available in English, Spanish, French, Japanese, and German.
Workload: 2.5 hours
Certificate: Offers a certificate of completion.
Main topics:
- The fundamentals of inbound
- How to grow your business with the flywheel model
- How to create a company purpose
- How to set organizational goals
- How to create buyer personas
- How to develop the buyer’s journey in your company
Type of access: Free access through Hubspot Academy.
5. Free Digital Marketing Courses from Facebook Blueprint
Meta and Facebook Blueprint’s proposal is to offer a series of courses and training to optimize the use of Meta platforms.
The content covers digital presence, how to attract audiences, how to build relationships, creative strategies, online sales, advertising, and even content monetization.
6. Free Digital Marketing Course – Prime Cursos
Prime Cursos offers a free digital marketing course that introduces the main concepts in the field.
The classes focus on teaching the basics and preparing interested students for the job market, offering interesting insights into campaigns and customer loyalty.
Workload: 15 hours
Certificate: Offers a certificate of completion.
Main topics:
- Fundamentals of Digital Marketing
- Advantages of Digital Marketing
- Inbound and Outbound Strategies in Digital Marketing
- Exploring Online Digital Platforms
- Strategies for Choosing the Best Platform for Your Business
- Developing More Attractive Campaigns
- Planning Actions in Digital Marketing
- Implementing Triggers for Customer Acquisition
Type of access: Free access to the course through the platform, but you must pay to receive the certificate.
7.Digital Marketing Course: Planning to Sell on the Internet – SEBRAE
SEBRAE offers a series of free courses aimed at individual entrepreneurs, including material on digital marketing planning.
The content helps you understand the influence of the internet on business, learn about the pillars of digital marketing, and plan online sales effectively.
Workload: 2 hours
Certificate: Offers a certificate of completion.
Main topics:
- The influence of the internet on business
- Online sales planning
- Product, price, place, and promotion
- Communication and sales channels
Type of access: Free access via the SEBRAE digital platform.
8. Content Marketing Course – PbyP
PbyP School offers comprehensive content on digital marketing, covering basic concepts and even defining KPIs (Key Performance Indicators) for your strategies.
This course is based on the strategy used by Rock Content to achieve 3 million monthly visits to its blogs in less than 6 years.
There are 29 video lessons, totaling 3.5 hours of theoretical and practical content.
Workload: 3.5 hours
Certificate: Offers a certificate of completion.
Main topics:
- Introduction to Content Marketing
- Planning
- Blog
- Social Media
- Sales Funnel
- Leads and Automation
- Metrics
Type of access: Access through PbyP school.
9. Free Digital Marketing Course – E-Dialog
E-Dialog offers a free digital marketing course focused on social media management.
It is an interesting option to complement the creation of strategies for selling online, ensuring a strong presence on social media.
Duration: 4 hours
Main topics:
- How to think strategically on any social media platform
- Fundamentals of creating content on social media
- Invisible filters and how to use algorithms to your advantage
- Social media planning
- Facebook Ads
10. Free Digital Marketing Courses – SEMRush
SEMRush has a variety of interesting materials
for those who want to delve deeper into SEO-related topics.
Several professionals who are experts in the field explain different aspects and techniques of SEO to use in your content and website.
There are five different courses, and those who complete the content can take an exam to receive their free certification.
Main topics:
- SEO for content
- Intensive SEO course
- GA4 for SEO – How data helps businesses grow
- How to create a website for small businesses
- Content-based SEO course
11. Introduction to Social Network Data Analysis – FGV
FGV offers interesting content focused on methodologies and concepts for analyzing social media data.
The idea is to prepare professionals to analyze and monitor data on social media, also offering knowledge on identifying and executing basic data processing procedures based on social media.
Workload: 1 hour
Certificate: Certificate of completion offered.
Main topics:
- Social networks and social networking sites
- Access and processing of public data from social networking sites
- Analysis and visualization of public data from social networking sites
Type of access: Access via FGV online.
12. Digital Marketing Courses – LinkedIn Learning
LinkedIn Learning offers the first month free for new users, providing a learning path focused on digital marketing.
The aim is to develop professionals with an analytical mindset, capable of developing growth strategies and taking advantage of good opportunities.
The content covers everything from the first steps of planning to the execution of strategies and analysis of results.
Ready to start a free digital marketing course?
We hope our article has helped you find high-quality free digital marketing courses.