Knowing which products are the best sellers worldwide is a way to stay on top of key trends and assess how to expand your business.
In addition, choosing products that are performing well is one of the safest ways to start an online business.
Check out our list and gain insights by discovering which products have been the best sellers worldwide in recent years.
What makes a product have the potential to be a big seller?
If you have products with good sales potential, try to evaluate the following characteristics:
- Solves a common problem: most popular products solve some kind of problem and are easy to sell because they are useful in consumers’ lives.
- Aligns with your interests: being interested in and liking the products available in your store will help you sell them. Understanding the items in your store in depth is something that can greatly help you connect with your customers.
- Generates profit: the ultimate goal of selling anything is to generate profit. Therefore, good products need to offer a worthwhile return on investment.
- Offers branding potential: it identifies with your company and offers opportunities for storytelling in your marketing strategies.
- Is hard to find: selling a product that is in short supply or even one that your competitors don’t have in their market is a major competitive advantage.
What is the best-selling product in the world?
1. Clothing
Fashion continues to be one of the markets that moves the most money around the world. This increase can be seen on the internet, where more and more people are buying clothes online.
This number increases significantly, especially on holidays and other seasonal promotions.
One example is Black Friday, where the ShipBob platform monitored a 769% growth in orders in 2023.
However, it is necessary to keep up with trends to remain relevant in this market.
It is necessary to follow the world of fashion, know what influencers and celebrities are wearing, and even keep an eye on social networks such as TikTok and Instagram to know what is popular among people.
2. Beauty and skin care products
The makeup and skincare market has also established itself around the world.
According to Statista, this market is projected to generate approximately $646 billion in 2024, maintaining an expected growth rate of 3.33% per year.
Despite being a very dense niche, it presents opportunities for entrepreneurs of various sizes.
3. Perfume
Another product directly related to the beauty products market is perfume, which has earned its place as one of the best-selling products in the world.
This product category was also one of the best-selling online during special dates in 2023.
There are several ways to approach this market, working with national brands, reselling, or selling only imported products.
4. Pet supplies
People love their pets and are willing to pay whatever it takes to ensure a good quality of life for their little companions.
Proof of this is the average amount spent on pets in different regions of the world:
- Brazil: R$ 200 per month
- North America: US$ 65 per month
- Europe: € 102 per month
- China: CN¥ 239 per month
It is important to recognize that this market offers several investment alternatives, such as pet food, supplements, clothing, toys, and various other accessories.
5. Footwear
The search for shoes on the internet has also increased, especially in other countries around the world.
Although there is a real demand for buying sneakers and shoes online, it is necessary to find good suppliers and ensure an efficient logistics process.
After all, this market is highly subject to product returns.
It is also necessary to recognize some factors about the sector, such as:
- Most customers are concerned about price
- Most customers read and search for reviews before buying
- About half of consumers search for images of the product they are interested in posted by customers
Take all these factors into consideration before deciding to set up a store to serve this market, just because it is one of the best-selling products in the world.
6. Supplements
The supplement and probiotic market has also stood out in the health niche.
According to ShipBob, the sector is expected to grow 13.7% this year and maintain its positive momentum.
7. Cleaning products
Sales of cleaning products grew significantly in 2020 and remained strong in the following years.
There are several niche options within this market, such as organic products, sustainable products, and cleaning accessories.
8. Coffee and related products
Coffee is a global passion, and this has kept it and related accessories among the best-selling products in the world.
Most people drink coffee daily and need related items to make the drink to their liking.
In addition, social media has helped popularize coffee as a hobby.
As a result, more and more people are looking for sophisticated beans and accessories.
9. Beverages
Beverages of all kinds are also among the best-selling products in the world.
Although there are niches where imported or different beverages are sold on the internet, the most common habit is to buy beverages in markets and physical stores.
10. Toys
According to projections made by the Statista platform, the toy and game industry is expected to generate US$129 billion in revenue worldwide by 2024.
The trend is for sales of toys, games, and other types of hobbies to continue growing.
The market also offers a good variety of niches, with educational toys, toys for children aged 1 to 3, collectibles, board games, etc.
11. Subscription services
A trend that is gaining momentum around the world is product subscription services.
In Brazil, it is already possible to find subscription service options with customized or niche products.
Some examples are subscriptions for wine boxes, geek products, beauty products, etc. In the United States and Europe, a format that has been growing is that of essential products.
These are subscription services for groceries, personal hygiene products, and meals.
12. Headphones
With improvements in the technology used to create headphones, interest in this type of product has also increased significantly.
There are several options, including discreet Bluetooth headphones, powerful headphones for music, noise-canceling headphones, etc.
13. Accessories
Another sector that has followed the growth in the fashion market is accessories.
There are several product options that have gained prominence, such as hats, caps, wallets, handbags, jewelry, sunglasses, etc.
14. Water bottles
People concerned about their health and well-being have also contributed to the growth in sales of water bottles.
According to data presented by ShipBob, the segment generated around $9 billion in 2021 alone. It is estimated to exceed the $11 billion mark by 2028.
Despite being a seemingly generic niche, there are several ways to differentiate yourself in this market.
Many people are looking for customized bottles, printed with their favorite characters, with the option of engraving their name, in various formats, and even with features that help support or preserve temperature.
15. Sustainable products
This is one of the world’s best-selling product categories, directly linked to environmental concerns and support for brands that focus on sustainability.
This profile is quite common among Generation Z and millennials, who prefer to consume brands with these characteristics.
16. Fitness and health technology products
The market for fitness and health technology products has also taken advantage of the growing number of people concerned about their well-being.
This category includes products such as Apple Watches, Fitbands, and Oura rings, which help monitor physical activity and overall health.
Products such as exercise bikes and treadmills have also gained ground, as has VR equipment for gamified exercise plans.
17. Household items
Aroma diffusers, air purifiers, ice cube trays, robot vacuum cleaners, and various other smart home technology products are among the best-selling products in the world.
Growth in this market is directly linked to Black Friday and Cyber Week, when customers wait to buy at a discount.
18. Hair care products
Hair care products have also shown excellent sales results in recent years.
There are countless items that fall into this category, such as oils, hair masks, shampoos, moisturizers, as well as hair dryers, curling irons, etc.
Hair loss products have also gained prominence on the internet and have been adopted by the male audience.
How can you find out and keep track of the best-selling products in the world?
Finding out which products are the best sellers worldwide is not such a simple task, as there are countless ways to shop and different platforms around the globe.
Check out some strategies below that can help you find the most interesting products to sell online.
Search marketplaces
A common feature in most relevant marketplaces is the option to check which products are most purchased on the platform.
Look for features such as Amazon’s sales thermometer and most desired product pages to find out what people are most likely to buy.
Trend websites and reports
There are platforms and websites that help interested users discover this data. Check out some of the main options:
- Google Trends
- Think With Google
- Trend Hunter
Do you know what the best-selling product in the world is?
We hope our article has helped you discover the world’s best-selling product categories.
If your goal is to sell one of them on your website and you need a little boost to increase your conversion rate, check out the features JivoChat has to offer.
JivoChat is an online chat platform that adds a chat feature to your website and brings all your communication channels together in one place, such as Instagram, WhatsApp, and Facebook.
The tool also offers marketing features, CRM to track your leads, and proactive chat invitations that can be customized for your pages.