Pinterest is an excellent source of discovery and inspiration, but it goes far beyond that. The social network has become a platform for those who want to make money on the internet by producing content. But how can you make money on Pinterest?
In early 2024, Pinterest reached over 37 million users in Brazil. Compared to early 2023, this was an increase of over 9 million users, or 32.4%. This increase is due to the growing potential of the social network for marketing strategies.
Even without native monetization of the platform, such as YouTube, with the right strategy and creativity, it is possible to turn Pinterest into a source of extra income. With that in mind, we will show you a complete guide on how to make money on Pinterest. Check it out!
Is it possible to make money on Pinterest?
Although there is no direct monetization on the platform for content creators, it is possible to earn money with Pinterest. The social network offers great visibility, reach, and Pinterest Business, a version dedicated to businesses with exclusive tools to help brands grow.
Because it does not offer direct compensation to creators, Pinterest allows users to form partnerships with brands, sponsored pins, or promote affiliate links and their store.
How to make money on Pinterest
Now that you understand that it is possible to make money with Pinterest, even without direct compensation from the platform, the social network offers several ways to generate income. With that in mind, we have put together some suggestions on how to make money on Pinterest.
1. Produce high-quality content
One way to make money on Pinterest is by producing high-quality content with eye-catching visuals that are relevant to your audience. Use high-definition images, infographics, videos, and Idea Pins, similar to Instagram Stories.
To increase visibility, it is essential to use appropriate keywords and detailed descriptions. Visually appealing content is more likely to be shared, expanding your reach and increasing your chances of monetization.
2. Sell products directly
Pinterest allows direct sales without intermediaries by creating product pins. These pins contain detailed information such as price, availability, and a direct link for purchases.
In addition, the pin feature allows you to group multiple items together, creating a virtual storefront for selling on Pinterest. This improves the shopping experience and consequently increases your sales. If you have an e-commerce site, it can be integrated to facilitate management.
3. Promote your services with well-planned Pins
Pins can also be used to promote your services. If used strategically, you can showcase the benefits and unique features of your offering with striking images and engaging descriptions.
Pinterest has a services section that allows you to share relevant details and take users directly to your website or contact page.
4. Promote your blog or website
Pinterest can be an excellent tool for driving traffic to your website or blog. It’s another option for making money on Pinterest. By creating pins that are relevant to your content, you can direct users to your blog.
Use keywords, hashtags, and descriptions to improve your content’s results. Depending on your website, this traffic can be monetized through partnerships, ads, or direct sales.
5. Enter into sponsored partnerships
With a solid base of followers on Pinterest, you can use your influence to establish partnerships with brands. These collaborations are usually done through sponsored posts where you promote products or services in exchange for compensation.
It is important to highlight that this content is sponsored, which maintains a relationship of trust with the public. In addition, look for brands that are aligned with your content and the interests of your audience, as this can lead to better campaign results.
6. Create a digital portfolio
For some professionals, such as designers, architects, artists, among others, creating a portfolio on Pinterest can be an excellent alternative to earn money with Pinterest.
Pinterest allows you to organize and present your work creatively, using folders and mood boards. Thus, when showcasing your skills, each piece of work will be well structured in a specific pin along with a description.
In addition, promoting your work on social media can greatly increase your visibility and attract new customers.
7. Use affiliate programs
It is possible to earn money on Pinterest even without having a product or service. With affiliate programs, you can monetize your content by promoting products through affiliate links. Whenever a sale is made using your link, you will receive a commission.
To be successful as an affiliate, it is important to create informative and attractive pins that encourage users to click on your link. It is essential to follow Pinterest’s policies regarding affiliate links to avoid any penalties.
What is Pinterest Business?
Pinterest Business is a type of business account aimed at companies that want to reach consumers during all stages of the purchasing journey, providing various tools to increase their presence on the social network. Check out the main benefits of Pinterest Business:
- In-depth metrics and insights: Access advanced data to track the performance of Pinterest Ads campaigns and make strategic adjustments.
- Marketing toolkit: Take advantage of a range of resources to promote your products and increase engagement.
- Adaptive ads: Create campaigns that integrate seamlessly into the Pinterest feed, with format options including images, videos, and idea ads.
- Advertising consulting: Get expert support to boost your advertising campaigns.
- Pinterest Academy for training: Improve your skills and strategies with exclusive training and courses on the platform.
- Shopping and showcase tools: Showcase your products in virtual storefronts, making it easier to convert visitors into customers.
How do I create a Pinterest Business account?
You can create a new Business account or convert your personal account into a business account for free. Creating a Pinterest Business account is very simple. Just go to the account creation page, enter your email address, and fill in the required information.
Step-by-step guide to creating a Pinterest Business account:
- In the upper right corner, click “Sign up.”
- Select the option “Create a business account.”
- Enter your email address, create a password, and enter your age.
- Click the “Create account” button.
- Complete the fields in the “Create your profile” section and click “Next.”
- Fill in the information under “Describe your business” and click “Next.”
- Indicate whether you want to enable ads and continue by clicking “Next.”
- Choose where to start or click the “x” to access your new business account on Pinterest.
Now, if you want to convert your personal account to a Business account, just click on your profile and select “Account Management.” Then, click on “Convert to Business Account” and fill in the required information.
Have you learned how to make money on Pinterest?
We hope our tips have been helpful in helping you figure out how to make money on Pinterest. We strive to share only reliable and profitable methods that can supplement your income or even become your main activity.