Knowing what Shopee’s fee is is an important point for anyone interested in selling on the marketplace.
Shopee is currently one of the largest platforms in the segment operating in Brazil, attracting the attention of many retailers and consumers.
Knowing the amount of this commission fee is important in deciding whether it is worth investing in the service.
Check out our article and understand how the commission policy for sellers on Shopee works.
What is the Shopee fee?
The Shopee fee is a commission charged by the platform to those who sell through it.
This fee is not fixed and may vary according to the number of sales, product category, and even the retailer’s experience on the platform.
It is important to note that the fee is not applied to canceled sales, thus avoiding losses for merchants.
In short, it is the main way in which the service generates profit from platform users. This is a common practice in marketplaces around the world.
How much is Shopee’s fee?
Shopee’s current fee is 14% of the price of each product + R$ 4 for each item sold.
Those who participate in the platform’s Free Shipping program also have an additional 6% + R$ 4 for each item sold.
The regulations also stipulate a maximum limit for each commission, which is R$ 100 + R$ 4 per item sold.
Check out the official table below to understand how much Shopee’s fee is:
What is the reason for Shopee’s fees?
Shopee’s business is to act as a marketplace, a place where sellers can create their online stores to get more views and generate sales.
This type of platform is very popular with those who are not interested in creating their own website, preferring to operate on third-party platforms.
However, for the marketplace service to be viable, a fee must be applied to each sale made.
The amount of this fee tends to follow the market, adjusting to its demands. The
Is it worth selling even with Shopee’s fee?
If your goal is to quickly set up an online store and easily find customers, Shopee may be a good option.
Among its main advantages are:
- Advance installment sales: Shopee assumes the costs of advance installment sales, so merchants do not have to wait for installment payments.
- Cancelled orders: No commissions are charged on cancelled orders.
- Media: Shopee invests in various media channels, generating traffic and sales for merchants on the platform.
- Free Shipping Program: the platform has a free shipping program to make sales more attractive.
- Payment Gateways: Shopee is also responsible for covering administrative fees for financial transactions between stores and banks.
- Anti-Fraud System: the platform has protection against cyber attacks and fraud to ensure the safety of its customers.
Tips for selling well on Shopee
Here are some tips that can help you increase your sales on Shopee.
1. Ensure good responsiveness in your chat
Responsiveness in Shopee chat is essential for generating good results and reviews on purchases.
This data can be obtained from two metrics:
- Response time: percentage of new conversations started and responded to within 12 hours.
- Response rate: average time it takes a salesperson to respond to new messages.
This information is updated and measured daily, having a major impact on your sales.
Marketplaces themselves estimate that stores that respond more and faster have a better chance of making sales.
Therefore, focus on ensuring that all interactions with your customers are responded to.
2. Track your account performance
Shopee considers four metrics to measure store performance on the platform:
- Order Management: combination of cancellation rates, exchanges, returns, and order shipping time.
- Advertisement Violations: violations committed by failing to comply with guidelines on how to advertise on the marketplace.
- Customer Service: chat responsiveness rate.
- Customer Satisfaction: reviews received from customers.
Performing well is important because Shopee’s algorithm favors accounts with good overall performance, positioning them better in ads and searches.
Therefore, even if your store is small or large, if it performs well, it will be able to generate good results organically.
3. Utilize offers and coupons
Offers and discount coupons are common features in marketplaces and are essential for increasing sales.
So take advantage of these tools to increase your sales on the platform.
One tip is to keep track of these features through Shopee’s Marketing Center, which offers several ways to promote ads by offering bonuses to consumers.
Through it, you can manage and generate offers, such as:
- Discounts: real discounts highlighted in your ads as a label, generating visibility.
- Coupons: discount coupons that can stimulate more purchases.
- Additional offers: additional offers with gifts that can be redeemed by customers.
Frequently asked questions about Shopee fees
Check out the most common questions about Shopee fees below.
How much is Shopee’s fee?
The standard Shopee fee is currently 14% of the price of each item + R$4 per item sold.
Sellers participating in the Free Shipping Program are charged an additional 6% + R$4 per item sold.
How much does it cost to start selling on Shopee?
You don’t have to pay anything to create your store and start selling. Only after your sales begin will the commission fee be applied according to the amounts mentioned above.
The Shopee fee is fixed.
The values are fixed for sellers with the standard value and the extra value for the Free Shipping Program. However, this value is subject to updates made by the platform.
Do you understand how Shopee’s fees work?
We hope our article has helped you understand how it works and how much Shopee’s current fee is.