With the rise of e-commerce and consumers’ growing preference for quick and convenient interactions, learning how to close sales via WhatsApp is essential for the success of any business.
In this article, you will learn the main techniques and strategies that will help you build lasting relationships with your customers and increase your conversion rates effectively.
Is it worth learning how to close sales via WhatsApp?
Yes, absolutely. According to data from research conducted by the Statista platform on January 10, 2024, WhatsApp in Brazil has more than 147 million active users, which corresponds to more than 96% of the country’s population.
It’s important to highlight that this success is directly related to the practicality and number of interesting features that the application offers, especially in its business version, WhatsApp Business.
For example, in addition to sending photos, videos, audios, and documents of various types, it’s also possible to send marketing messages to a specific contact list and even integrate it with various CRM or ERP tools.
Using all these functionalities, combined with good marketing and sales strategies, is a great way to build lasting relationships with your clients and increase the chances of successful negotiations.
10 tips on how to close sales via WhatsApp
Below are some tips and techniques we’ve put together to help you increase your conversion rates and maximize your sales:
1. Create a professional profile
The first step to success is creating a professional profile for your company on WhatsApp Business. This includes a high-resolution photo of your logo and a complete description with relevant information about your business.
A well-structured profile conveys trust and credibility to your customers, making them feel more secure in closing a deal and purchasing the product or service offered by your company.
2. Communicate in a professional yet friendly tone
It’s important that you train your sales team so that, when communicating with customers, they are always courteous, friendly, and professional. Every customer likes to feel special and know that their needs are being heard.
Start your interactions with phrases like: “Welcome to our WhatsApp service! How can I make your day easier?” or “I’m available to help you find the best solution for your needs. How can I help?”.
3. Answer as quickly as possible
Paying attention to response time is essential when it comes to closing sales via WhatsApp. Always try to respond to quotes and business proposals as quickly as possible.
Responding to a purchase request or quote quickly demonstrates that your team is committed to customer service, and helps keep the customer engaged throughout the buying process, preventing them from abandoning the purchase.
4. Offer personalized service
To increase your chances of success, it’s important to demonstrate genuine interest in your customers’ preferences and needs. Listen attentively and offer products or services that can meet each person’s demands.
5. Create objective and persuasive texts
Many companies and salespeople have a habit of creating long and lengthy texts to promote and sell their products or services. While this may work in some scenarios, it’s not very effective and can alienate some people.
When contacting your clients via WhatsApp, try to be as clear and objective as possible. A good technique is to always end your messages with a question, as this will encourage the client to respond to your proposal.
6. Send audio messages
If your client doesn’t respond on the first contact, stay calm; they may be busy or very overwhelmed at the moment and may not be able to, or have forgotten to, reply to your message.
If they allow it, try contacting them again at a more opportune time. A good strategy is to send an audio message with a firm but polite tone, asking the client for a response.
7. Use multimedia resources
In addition to audio, whenever possible, send images and videos to your clients to showcase your products in a more detailed and attractive way, as this will certainly increase your chances of closing a sale.
It’s important that these photos and videos are produced with good lighting and a clean background to make a good impression. Send these files with a short text detailing the main attributes and advantages of that product.
8. Create a broadcast list
WhatsApp Business allows its users to create a broadcast list to send messages simultaneously to up to 256 people. This is a valuable feature that, if used correctly, yields incredible results.
9. Use mental triggers
Mental triggers are a very powerful marketing tool capable of arousing emotions and causing your customers to unconsciously initiate a purchase decision-making process.
By using certain words in your text, it’s possible to generate a sense of urgency or even scarcity in a person so that they acquire a product or service from your company.
10. Allow your customers to pay with WhatsApp Pay
Currently, WhatsApp has a system that allows individuals and businesses to make sales and receive payments through the app itself. Users can pay with both credit and debit cards.
It’s important to highlight that there are no payment limits within WhatsApp Business, making the platform an excellent sales channel. Therefore, adopt WhatsApp Pay as soon as possible in your sales workflow.
Have you learned how to close sales via WhatsApp?
We hope our article has clarified your doubts, as well as provided interesting tips and strategies to help your salespeople close sales efficiently via WhatsApp.