A study conducted by Opinion Box revealed that 45% of users follow companies or brands on TikTok. This data reinforces the social network’s potential as a product showcase, since one-third of users said they had purchased something they discovered on the platform.
As a result, companies that invest in personalized content strategies are able to attract the right audience and increase their digital relevance.
Brazil represents one of the largest markets for TikTok, with approximately 100 million active users. The high volume of people consuming and producing videos daily makes competition for engagement even more fierce.
With that in mind, we have put together some essential tips on how to engage on TikTok to boost interaction with your audience and gain prominence on TikTok. Check them out!
Why should brands be on TikTok?
When the target audience has a profile compatible with TikTok, the social network can generate significant results for companies, including real revenue opportunities.
To engage on TikTok, it is essential to produce relevant and captivating content, as TikTok stands out for its high potential for views and engagement.
Another strength of TikTok is the personalized experience: in addition to posts from followed profiles, users receive suggestions based on their interests and interactions, expanding the reach of the content. This increases the chances of institutional or promotional videos reaching potential customers.
Tips on how to engage on TikTok
Check out these practical tips to get more engagement on TikTok.
1. Prioritize original content
On TikTok, originality is key, just like on other social networks. Focus on your own or your brand’s unique selling points, develop exclusive tutorials, or create original challenges. Innovating is the best way to engage on TikTok, rather than simply reproducing all the latest trends.
2. Participate in TikTok trends and challenges
One of the pillars of TikTok’s success is Challenges, which have a specific tab for associated videos. By participating and using appropriate hashtags, your chances of reaching more people increase. But remember: always value the authenticity of your content.
3. Use TikTok editing
Another tip for growing on TikTok is to use the platform’s own editing tools, making videos more attractive and interactive.
The platform offers everything from simple options, such as text and emojis, to advanced filters, special effects, and a vast music library, available for personal and business profiles.
4. Use trending music
TikTok songs allow you to create custom soundtracks, making it easier to create creative videos that are in line with the app’s trends. This can be great for those looking to engage on TikTok.
5. Post frequently
Posting regularly helps increase engagement on TikTok and expand your follower base. Try to post at least once a day or every other day, taking advantage of users’ constant interest in new content.
6. Have a good TikTok profile
Invest in an interesting profile photo and a memorable username. Fill out the description and connect your networks, such as Instagram and YouTube, making your profile more complete and inviting.
7. Use hashtags
An important point for good engagement on TikTok is to use hashtags. They expand the reach of the video and make it easier for your content to be found by those who are really interested in the topic. Use TikTok’s suggestions and evaluate the relevance and competition of each term.
8. Be objective
On TikTok, short videos that get straight to the point tend to grab attention. To increase engagement on TikTok, present your message clearly, add value, and encourage viewers to watch until the end.
9. Interact with other users
Interact with those who comment on your videos, like other creators’ posts, and collaborate with partner profiles. These strategies increase exposure and stimulate new connections.
10. Stay on top of trends
Current trends receive more attention. Stay on top of hot topics and, if possible, adapt them creatively to your brand’s universe to take advantage of the buzz.
11. Invest in good audio and video quality
Clear images and sound help retain attention and convey professionalism, making your content more engaging.
12. Find the best time to post on TikTok
Even without a universal fixed time, international studies indicate that there is a best time to post on social media. For example, many say that posting between 6 a.m. and 10 a.m. or between 7 p.m. and 11 p.m., especially on Tuesdays, Thursdays, and Fridays, can result in better performance.
13. Create accessible content
Expand your reach by making your videos accessible. Use automatic subtitles, available on TikTok, and the voice-to-text feature, making it easier for people with hearing impairments or reading limitations to consume your content.
14. Analyze your results
Finally, an important point about how to engage on TikTok is to analyze the performance of your posts and identify the video formats that most appeal to your audience. Use analytics tools to adjust your strategy according to audience behavior.
What decreases engagement on TikTok?
A drop in engagement may be related to a lack of consistency, low-quality content, a lack of innovation, or failure to comply with TikTok community guidelines, which prohibit offensive, dangerous, inappropriate, or copyright-infringing content.
It is worth remembering that TikTok is strict about these rules and may remove content or suspend accounts that violate them. If this is not your case, use digital marketing reports to identify trends, understand seasonality, and build even more assertive strategies for your profile on the network.
Have you learned how to engage on TikTok?
We hope these 14 strategies have shown you exactly how to engage on TikTok, whether to grow a personal profile or to boost your brand’s digital presence. Applying these techniques in practice is what really differentiates profiles that stagnate from those that build a loyal audience and relevance on the platform.